Just Six Numbers; Numbers that govern the Universe and Search Engine Marketing

Astronomer Royal Martin Rees shows us that the universe can be characterised by a mere six numbers, in his excellent, intriguing and not over complex book; Just six Numbers:

These six numbers constitute a 'recipe' for a universe:

• Δ (delta), is the number of spacial dimensions we live in (3D).

• N (nu), the ratio of the strength of gravity to that of electromagnetism (10³⁷).

• ε (epsilon), (0.007) the ratio of mass lost to energy when hydrogen is fused to form helium. Subsequently it describes how firmly atoms bind together.

• Ω (omega), describes the amount of dark matter and other material contained in our universe (lots). The 'Observable Universe' weighs in at 3x10^52 which is thought to only make up 5% of the universe the other 95% is made up of dark matter & dark energy.

• λ (lambda), the cosmological constant (or anti gravity, which is very small).

• Q, related to the scale at which the universe looks smooth (1/100,000).
  

In our Universe these numbers seem to have been finely tuned so that intelligent life can exist. If these numbers were any higher or lower we would have taken a different form or never existed in the first place. Interestingly if there are multiple universes outside our own universe these may have different values for the six numbers and therefore different physics entirely. Consequently if there are infinite amounts of universes, then there was bound to be one that was tuned for the existence of intelligent life?!

Search Engine Marketing: These six numbers/metrics constitute a ‘recipe’ for a great search campaign:

• CTR, (Click through Rate), if your creative is relevant to your keywords this will be high.

• CPC, (Cost per Click), if your keyword is relevant and therefore has a high CTR which equals a high quality score, you can have a low CPC.

• CPA, (Cost per Acquisition), this metric is useful for optimising bids depending on keyword CPA performance.

• CTC, (Click to Conversion), if you have a good landing page relevant to your keywords this should be high.

• ROI, (Return on Investment), bid optimisation depending on keyword performance can boost your ROI.

• IS, (Impression Share), this metric indicates how dominant your campaign is. Brand keywords should preferably be 100%.

Get these numbers finely tuned and you find yourself with an intelligent campaign!

Google Holiday Logo Changes

It’s very refreshing to see a huge brand experimenting/playing with its logo. Google have adopted different logos for different celebrations, holidays and seasons.

50th anniversary of the LEGO brick - January 28, 2008

Recently they have donned some clovers in a green Google logo to celebrate St Patrick ’s Day. Other logo changes were brought on by Valentines Day, Easter, spring’s arrival, even Alexander Graham Bells 161^st birthday whose invention was a precursor to Google’s existence. Most Brands would stifle any creative development to their brands logo. In contrast Google relishes these changes and it has become a brand for all seasons in the process. Online brands need to be flexible to compete in the ever changing World Wide Web and Google embodies this philosophy.

More Google Holiday Logos: http://www.google.co.uk/holidaylogos.html

How can we take advantage of the hype around Google Holiday Logo changes? Well one idea is to bid on the keyword of the resulting SERP that the logo clicks through to. The hard part of this is noticing the logo change, as they only last one day. Moreover you will need to wait for a Logo that is relevant to your brand. When it does come along though, there is plenty of traffic to tap into.

Hot Trends show that there is lots of traffic & searches around the subject of the Google logo change to be taken advantage of: http://www.google.com/trends/hottrends

The Guy Behind Google Logo’s

The Google Story in Logo's

Googles Australia & UK April Fools

With the arrival of April Fools Days it is difficult to accept Google would have anything serious at all to say on April 1st.

This year Google Australia has developed a Search Engine to see into the future: http://www.google.com.au/intl/en/gday/index.html


Furthermore in the UK, Google has been hard at work in collaboration with Virgin to send 'Virgle Pioneers' to Mars to colonizes the 4th rock from the sun.


Virgle http://www.google.com/virgle/index.html

Larry Page and Sergey Brin on Virgle



Richard Branson on Virgle



Googles April Fools get bigger and better every year!