Googles Ad Search "more sponsored links"

There seems to be a potential issue regarding the "more sponsored links" button on Google; this doesn't actually lead you to more of the PPC results you would expect to see - it is a different set of results based og Googles "entire ad inventory".

These supposed PPC ads are not activated in the same way as the normal PPC ads. For example I have an ad appearing in the "more sponsored links' even though I don't bid on the keyword.

Google's answer: "Clicking More Sponsored Links on a Google search results page brings you to our Ad Search feature. Ad Search allows users to search through our entire ad inventory for relevant ads and provides advertisers with more opportunities to reach their target audience.

As an extension of Google's search results, these ads are ranked differently from competing AdWords ads. Clicks and impressions accrued by these ads aren't reported in your account, and their performance has no influence on your account or how our system calculates your keywords' minimum bids. Advertisers are also not charged for any clicks that result from these ads.

Please note that ads appearing on the 'More Sponsored Links' page may no longer be active at the time they are shown. In addition, because ads are shown based on a user's search terms (keywords), they are not filtered for language preferences. That means users may see ads in languages other than their own."

The potential problem of Google displaying ads that are paused in your account is that old offers maybe displayed in Google. For example old credit card rate offers maybe displayed, which is actually illegal.

Google says the ads "may no longer be active at the time they are shown". Consequently we have less control over them, but we also don't pay if anyone clicks on them...

http://adwords.google.com/support/bin/answer.py?hl=en&answer=53502

Bravo to George Sampson, the winner of Britain’s Got Talent 2008. Google didn’t predict his win.

Searches for Britains Got Talent stars in May 2008
George Sampson the schoolboy from Warrington won the hearts of the nation with his fantastic, modern take on the Gene Kelly classic Singing In The Rain.

After an extraordinary final that was watched by over 13 million people on Saturday night, George Sampson was voted by the UK public the most talented after a closely fought battle with fellow dance act Signature (runner up). Andrew Johnston came third and surprisingly Faryl Smith didn’t make the final.

Google trends didn’t predict George Sampson (Blue) to win but predicted he would be in the top three. Andrew Johnston (Red) came third in the final even though more people had searched for his name in Google than George Sampson throughout the weeks coming up to the final. If you went on the proportion of searchers Andrew Johnston look most likely to win. Signature looked like they were going to come second according to Google Trends and this is what happened with lots of searches for front man Suleman Mirza (Green).

Searches for Britains Got Talent stars in 2008

Google Trends indicates that the voters of 'Britains got Talent 2008' were won over by George Sampsons performance on the night. Signitures' and Andrew Johnston's popularity throughout the tournament through Google didn’t mean they beat George Sampson on the final night.