It’s very refreshing to see a huge brand experimenting/playing with its logo. Google have adopted different logos for different celebrations, holidays and seasons.
50th anniversary of the LEGO brick -
Recently they have donned some clovers in a green Google logo to celebrate St Patrick ’s Day. Other logo changes were brought on by Valentines Day, Easter, spring’s arrival, even Alexander Graham Bells 161st birthday whose invention was a precursor to Google’s existence. Most Brands would stifle any creative development to their brands logo. In contrast Google relishes these changes and it has become a brand for all seasons in the process. Online brands need to be flexible to compete in the ever changing World Wide Web and Google embodies this philosophy.
More Google Holiday Logos: http://www.google.co.uk/holidaylogos.html
How can we take advantage of the hype around Google Holiday Logo changes? Well one idea is to bid on the keyword of the resulting SERP that the logo clicks through to. The hard part of this is noticing the logo change, as they only last one day. Moreover you will need to wait for a Logo that is relevant to your brand. When it does come along though, there is plenty of traffic to tap into.
Hot Trends show that there is lots of traffic & searches around the subject of the Google logo change to be taken advantage of: http://www.google.com/trends/hottrends
The Guy Behind Google Logo’s
The Google Story in Logo's
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