As you might already know Google has recently included the landing page load time into its Quality Score algorithm. Therefore you need to aim for a load time below 8 seconds.
Page load time is the time it takes a web page to load in seconds. If the load time is slow, Google says this will impact your quality score. Why? Slow loading landing pages are bad for your user.
Here's some info on how it affects your QS: adwords.google.com/landing-page-load-time and what needs to be done to reduce load time: adwords.google.com/reduce-load-time
I have heard that it should be below 8 seconds (which is a long time). However some Flash sites take this long to load.
You can see your QS for the load time in Adwords. If it has a 'load time faster than the average in your servers geographic region', it means the current landing page load time is improving our quality score:
Page load time is the time it takes a web page to load in seconds. If the load time is slow, Google says this will impact your quality score. Why? Slow loading landing pages are bad for your user.
Here's some info on how it affects your QS: adwords.google.com/landing-page-load-time and what needs to be done to reduce load time: adwords.google.com/reduce-load-time
I have heard that it should be below 8 seconds (which is a long time). However some Flash sites take this long to load.
You can see your QS for the load time in Adwords. If it has a 'load time faster than the average in your servers geographic region', it means the current landing page load time is improving our quality score:
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